Launching the UK’s first hospitality e-learning game
Seb Azzo has been working closely with Ibis Hotels since 2012. We are proud to have been part of the chain’s largest technology update, helping in putting Ibis on the map with innovative training products and customer entertainment. Our first digital product we created for the hotel company is Ibis Campus Training App.
Ibis Campus is a mobile training game for the Ibis hotel staff. The game trains and assesses users through a set of simple and engaging time-based quiz rounds, by which employees can challenge each other for points. For every good performance, employees are rewarded with badges as they unlock more levels. Each hotel and employee is then ranked on a leaderboard.
Ibis Campus holds great amounts of information around company values, procedures and tips for the food and beverage department of the hotel chain. Training managers can create content and tag it with different categories for employees to find with ease. This knowledge base is later used to create questions and answers, and for employees to find information when they fail a quiz or are unable to answer a question.
Like with many other learning products we made for other companies, we often gamify the experience to create competition and engagement around the experience. A good way to do this is by setting a time limit around quizzes. When employees are faced with a timer, and especially when they know some of their colleagues are being more successful at the game than they currently are, they will seek to improve their performance by becoming quicker and more knowledgeable.
A great feature of Ibis Campus is the ability to challenge colleagues in a region or hotel of your choice. This allows staff to challenge the strongest people on the leaderboard, or ‘opponents’ in other hotels and countries. By introducing this regional dynamic, Ibis Campus helps break down barriers between geographically dispersed teams. This became a great conversation starter in company meetups and conferences.
Gamification goes beyond timed quizzes. In Ibis Campus, employees will start to earning points as their performance improves. The more points one earns the higher the chance of unlocking badges which in turn are stored in the user’s profile. As the badges accumulate, and as employees start going up the leaderboard, other colleagues will work harder to achieve a similar position. In order to maintain this momentum, we introduced mini-games which are unlocked when a certain amount of badges are collected.
Mini-games are small, fun games which are only available to those performing exceptionally well. They are completely unrelated to the learning experience and content, and simply act as a brief break from the quiz environment to those who earn it. Each mini-game comes with its own leaderboard for those want to achieve more points and a higher ranking. The more badges one unlocks in Ibis Campus, the better the chances of unlocking the next mini-game.
1. Trains all of ibis UK Food & Beverage staff members
2. Used in 52 hotels
Seb Azzo plays a key role in the training of our global staff. Together, we launched several e-learning solutions across 94 countries and a 400,000 strong workforce.